About Us

Welcome to "Maple Momentum of Settle Bay: Navigating Your Journey to Canada's Horizon!"

We are dedicated to transforming the challenges of relocation into opportunities for growth and success. As newcomers ourselves, we understand the unique blend of excitement and uncertainty that comes with starting a new chapter in a different land. At Settle Bay, we have made it our mission to be your steadfast companion on this extraordinary journey.


Our Story

Founded by a team of passionate individuals who once stood in your shoes, Settle Bay was born out of the desire to create a support system for newcomers, ensuring that everyone arriving in Canada feels not just welcomed, but truly at home. Our founders' personal experiences serve as the cornerstone of our commitment to empathy, understanding, and unwavering support.


Our Vision

We envision a Canada where every newcomer is empowered to not only adapt but thrive in their new environment. Through our comprehensive services and resources, we aim to be the bridge that connects dreams to reality, fostering a sense of belonging and success for individuals and families alike

Our Commitment

At Settle Bay, we are committed to being more than a service provider. We are your advocates, your advisors, and your friends on this exciting journey. Our commitment goes beyond meeting immediate needs; we are invested in your long-term success and happiness in Canada.

O U R   T E A M

Meet The Management Team

Chief Executive Officer (C.E.O)

Munira Sohail

Chief Technology Officer (C.T.O)

Deepak Kalisetti

Chief Marketing Officer (CMO)

Arsh Jamil Ashfaque

About Us / Our Team


Core Skills/Competencies

  • Competency in multi-tasking & proficient communication skills
  • Ability to work in a team as a committed and dedicated team man
  • Excellent leadership skills and creative skills
  • Excellent in Client Services
  • Strong Administration acumen
  • Adopts a positive and proactive hands-on teamwork approach
  • Commands exceptional people and relationship management skills
  • Demonstrates solid analytical and numerical skills
  • Fully proficient in all Microsoft applications

Education and Professional Development

Education Qualifications:

  • MS (Mathematics) Institute of Business Administration, pursing till date
  • MBA (Gold medallist) from Hamdard Institute of Management Science, Islamabad, Pakistan, 2003.
  • B.E in Civil Engineering from NED University of Engineering & Technology (1st Division), Karachi, Pakistan, 1999.

Other courses and certifications :

  • Mind Maths, Robotics Lab, 2015
  • Auto CAD, Technovel Institute, 1998
  • Infrastructure Rehabilitation, Management and Sustainable Development, 1998
  • Leadership Workshop of Advance Training Course, 1995
  • Educational Package Computer Course, 1998
  • A 2-day training on Mental Health, 2018

Roles as Co-founder & C.E.O of Settle Bay Inc.

  • Develop and articulate a clear vision for the company's future and formulate and execute strategic plans to achieve business goals
  • Provide strong leadership to the entire organization, inspiring and motivating teams to perform at their best along with fostering a positive and inclusive organizational culture
  • Make critical decisions that impact the company's direction and success and balance short-term and long-term goals in decision-making
  • Identify and cultivate strategic partnerships that can contribute to the company's success along with negotiating and managing alliances with other businesses
  • Oversee financial planning, budgeting, and resource allocation and ensuring financial sustainability and profitability
  • Identify and manage any risks associated with the business and implement strategies to mitigate potential challenges

Munira Sohail

Chief Executive Officer (C.E.O)

Munira Sohail is a result oriented, dynamic professional with a proven track record in administrative leadership and have had a seamless transition into entrepreneurship by managing, directing and leading a family run business over the years. She is a strategic thinker with a keen eye for detail, and has successfully leveraged her organizational skills and business acumen to navigate the complexities of both corporate administration and entrepreneurial ventures.

Munira is a high calibre and academically accomplished professional with a multi-faceted skill set covering a broad spectrum of industries acquiring a rich and varied experience of over 23 years. She possesses a unique blend of strategic thinking and business acumen to the entrepreneurial landscape. With an exceptional background in engineering, mathematics, MBA and administration, along with a burning desire to innovate and create, Munira is certain to make noteworthy contributions in the start-up ecosystem.

Munira has garnered exceptional leadership skills through various administrative roles, which has helped her to seamlessly pivot to entrepreneurship with a clear vision and an innovative mindset. Her journey reflects a commitment to not just adapting to change but thriving in dynamic environments, navigating challenges, and transforming opportunities into successful ventures.

Munira has worked in dual part time roles as an Administrator and Private Mathematics Tutor whilst continued to be actively involved in the family business. She started her professional career as a faculty assistant at Hamdard Institute of Management and Sciences, where she provided support to the Business Mathematics and Statistics students as part of the MBA work experience. Thereafter she joined Wingreach Limited in London UK, as an administrator where she used to maintain and update all client records and data and carry out any other administrative tasks as and when required.

Thereafter she joined Avicenna Girls school for a brief period, as an O level Math instructor, and transferred the love for Mathematics to young girls and helped them understand the key concepts of the subject. All this while, also being an active private tutor in London, as well as Karachi, Pakistan, volunteering as a tutor.

However, her administrative acumen was formed from the fact that she has been actively part of the family business from an early age. She started with Superstar Enterprises in Karachi, Pakistan, as a Marketing Manager where she developed and implemented comprehensive marketing plans aligned with business objectives, planned and executed marketing campaigns across various channels to reach target audiences and conducted research to understand market trends, customer needs, and competitive landscapes.

After working for over 2 decades in Superstar Enterprises, she then joined Supreme Seafood Company in Karachi, Pakistan as a Partner where she is currently involved and partakes in processing the full global sales lifecycle, ensuring all sales and shipment processes run smoothly, manage and resolve all customer service issues, oversee all administrative duties, along with enhancing and aiding the growth of the business globally.

In addition to his rich and varied experience and qualifications Munira also partakes in regular philanthropic and voluntary work for the community she is a part of.

She is the Chairperson of the Local Education Board for Kharadar Jurisdiction, taking care of the educational needs of the people aged from 6 month to 18 years. She gives career guidance to university going students within the community, supports students with Mental health related issues, counselling them and depending on their condition, either assist them or refer them to the mental health practitioner and plays a key role in setting up community networking, offering basic English lessons to help those who are unable to speak the language and need support.

Munira’s strong administrative background has equipped her with a solid foundation in leadership, resource management, and process optimization, which are necessary skills required as an entrepreneur. Her skillsets also include visionary leadership, effective risk management, and creative problem-solving. Her ventures have been characterized by a customer-centric approach, strategic planning, and a relentless pursuit of innovation and she has also successfully crafted and executed comprehensive business plans, capitalized on market trends, and fostered strategic collaborations with vendors and partners.

All these rich and varied experience makes her indispensable and an asset for any business, which deems her perfect for the role of CEO in Settle Bay Inc.

Munira boasts of an exceptional academic career. She holds a B.E in Civil Engineering from NED University of Engineering & Technology, Karachi, Pakistan, which she cleared with 1st Division. She also holds a gold medal in MBA from Hamdard Institute of Management Science, Islamabad, Pakistan. And currently, she is pursuing MS in Mathematics from the Institute of Business Administration.

Munira holds a profound and dedicated commitment towards whatever goal she sets her eyes to. And through Settle Bay Inc, she is totally focused on contributing to the growth of the Canadian economy by curating jobs and adding to the economy of the nation. She also wants to contribute to the social development of the country and the community by volunteering for educating the underprivileged and marginalised, and give them career guidance.

About Us / Our Team


Key capabilities/ skills

  • Competency in multi-tasking & proficient communication skills.
  • Ability to work in a team as a committed and dedicated team person..
  • Exceptional leadership and creative skills.
  • MS Word, Excel, Power Point, MS Outlook.
  • Point of Sale operation and proficiency in business development and maintaining rapport with customers

Education and Professional Development:

Bachelors of Science, Science Education:

  • Agra University, Agra, India, 2004

Role as Co-founder and C.O.O of SettleBay Inc.

  • Develop and implement operational strategies that align with the overall business goals and objectives and work closely with other executives to ensure operational plans support the company's strategic vision
  • Identify opportunities for process optimization and efficiency improvements and implement best practices to enhance operational workflows
  • Foster collaboration between different departments to ensure smooth communication and coordination leading to greater efficiency and effectiveness
  • Establish and maintain quality control standards for products or services
  • Monitor and improve product/service quality based on customer feedback and industry standards
  • Ensure that the company complies with relevant laws, regulations, and industry standards along with collaborating with legal and compliance teams to address regulatory requirements and ensure data privacy of customers

Bushra Mufakhr Zaidi

Chief Operating Officer (C.O.O)

Bushra Mufakhr Zaidi is a self-driven and motivated operations executive with over 8 years of experience in multiple businesses and companies. Bushra has demonstrated immense success in identifying and capitalizing on new business opportunities, expanding market presence, and cultivating strategic partnerships. She has proven ability to optimize operational processes, enhance efficiency, and drive cost-effective solutions for improved business performance. Bushra holds strong leadership skills in building and leading cross-functional teams, fostering collaboration, and driving a culture of excellence. She has expertise in developing and executing strategic business plans to achieve growth objectives and operational excellence and is well skilled in establishing and maintaining strong client relationships, ensuring high levels of customer satisfaction.

Mrs. Bushra started her professional journey with Wilson Global Traders in New Delhi, India as its Director and Managing partner where she is still currently involved. Here she monitors office workflow and administrative processes to keep operations running smoothly, works closely with organizational leadership and board of directors to guide operational strategy and is in charge of spearheading successful business development initiatives aligned with company's strategy and core competencies.

Bushra is also involved with EYEKA optical in New Delhi as it’s business development officer. Here she is in charge of strategizing with sales team to prospect and qualify potential customers within assigned geographic territories, deliver campaigns to solidify new client opportunities and generate new business, negotiate and close long-term agreements with new clients in assigned territory, build relationships with colleagues to facilitate teamwork, cooperation and success and also generate new business with marketing initiatives and strategic plans

In between these two ventures where she is also currently involved, Bushra worked with Iqbal Optical Co. in New Delhi, as it’s manager, where she developed and maintained relationships with customers and suppliers through account development, maximized performance by monitoring daily activities and mentoring team members and developed and implemented business strategies to achieve business goals and stay competitive.

Mrs Bushra has exceptional problem-solving and decision-making skills, strong interpersonal and communication abilities and has a proven ability to thrive in high-pressure situations. Because of her extensive experience over the years in running and managing multiple businesses as a manager, director and business development officer, Bushra is best suited and the most appropriate for the position of Chief Operating Officer at Settle Bay Inc., where she will focus on running the organization's day-to-day operations and set goals for the

company's performance development. Her experience in leading operations, management, exceptional leadership qualities and strong operational and business acumen will equip her with the skills required to build a solid platform, run the business smoothly and build a strong brand for Settle Bay Inc. in the Canadian start-up ecosystem.

Bushra Mufakhr Zaidi holds a B.Sc. degree in science education from Agra University, Agra, Uttar Pradesh, India.

By developing an online platform that will bridge the gap between reality in a new country and having a smooth transition in it, providing a holistic platform that leverages innovative AI (Artificial Intelligence) technology to guide, educate, and connect individuals on their unique journeys in a foreign land, Bushra and team strives to contribute to the socio-economic development of Canada as a whole.

About Us / Our Team


Key capabilities / Skills

  • Strong communication skills to explain complex regulations and policies to employees, clients and vendors
  • Very meticulous in terms of attention to details
  • Excellent leadership skills and creative skills
  • High expertise in System Networking, Server and System Administration and Security
  • Facilities Control Support and Disaster Recovery
  • Security System and s IT Resource Planning
  • IT Hardware Troubleshooting, IIS Administration and Server Administration
  • Positive attitude and thirst towards new challenges
  • Patience, willingness and ability to adapt & change

Education and Professional Development

M.B.A (Master of Business Administration):

  • Andhra University, Visakhapatnam, 2022

Bachelor of Science in Mathematics, Physics and Computer :

  • Andhra University, Visakhapatnam, 2018.

Diploma :

  • in Hardware and Networking, 2001.

Other skills & Certifications :

  • AWS Certified Solutions Architect – Associate 2022
  • Microsoft Certified Solutions Expert (MCSE). - 2017
  • Cisco Certified Network Associate (CCNA). - 2017
  • Microsoft certified Solutions Associate (MCSA). - 2016
  • Microsoft Certified Professional (MCP) - 2016
  • Redhat Linux Certified Engineer (RHCE). - 2016
  • Redhat Linux Certified System Administrator (RHCSA). -2016

Roles as Co-founder & C.T.O of SettleBay Inc.

  • Develop and communicate the company's technology strategy and vision and align technology initiatives with business goals and objectives
  • Lead the innovation efforts within the organization and stay abreast of emerging technologies and assess their potential for the company
  • Provide technical leadership and guidance to the development teams all the while ensuring that the technology architecture supports the company's business strategy
  • Oversee the development of new products and technologies and collaborate with other departments, such as product management and marketing, to bring products to market
  • Effectively communicate technology strategies and initiatives to both technical and non-technical stakeholders
  • Develop, implement, manage and evaluate the company and its technological resources
  • Monitor that technologies are used efficiently, profitably and securely
  • Ensure that data is handled and stored securely, and that privacy regulations and best practices are followed, especially when dealing with sensitive or personal information

Deepak Kalisetti

Chief Technology Officer (C.T.O)

Mr. Deepak Kalisetti is a highly skilled and experienced professional with expertise in a range of areas, including IT system administration, facilities control support, disaster recovery, security systems, IT resource planning, network administration, IT hardware troubleshooting, IIS administration, and server administration. He holds a relentless curiosity for technology and a strong drive to create solutions that make a difference. Mr. Kalisetti has established himself as a highly accomplished and respected IT professional with over 20 years of experience in network and system administration. Throughout his career, he has gained a reputation for excellence in his field, earning numerous certifications and implementing cutting-edge technologies to achieve business goals.

In terms of his technical expertise, Mr. Kalisetti has extensive knowledge and experience in networking, including installing, configuring, and administering LAN and WAN technologies. He is also proficient in active directory management, NTFS security, disk quota management, and has a good understanding of OSI Model, TCP/IP protocol suite (IP, ARP, ICMP, TCP, UDP, RARP, FTP, TFTP). He has a well-rounded understanding of bridging and switching concepts and LAN technologies, IP addressing, and subnetting, as well as routing concepts, and is familiar with routing protocols such as RIP V1/V2, OSPF, IGRP & EIGRP.

Mr. Kalisetti began his career in 2002 as a Part-Time General Computers - System Support Engineer, where he assembled PCs, installed software, and provided troubleshooting support. He also handled customer queries, scheduled house visits, and resolved networkrelated issues, configuring ADSL modems and WiFi routers.

In 2004, he joined Mullangi Technologies Pvt Ltd as a Systems & Network Support Engineer, where he was part of a three-member team responsible for day-to-day network and system maintenance and troubleshooting operations. He was also responsible for backup and restoring server data and configuring scheduled reports.

Mr. Kalisetti then joined Sri Sai Software as an IT & Network Administrator in 2008, where he supervised a team of four personnel and performed day-to-day networking and troubleshooting operations. He initiated corrective action of network security variability using “Eye” Retina network scan software, installed and maintained online exam servers, and handled all critical network resources, including Cisco switches and routers.

After this in 2010, Mr. Kalisetti joined Terabyte Technologies and Services as an Operations Manager IT & Network, where he installed, analyzed, managed, and optimized Local Area Network performance for various networking protocols, routing technology, and network topologies.

Since 2016, Mr. Kalisetti has been working with Four Health Care India Pvt Ltd as the Head of Operations IT, responsible for all IT operations across the company. He daily monitors Server, Network and HIS teams to guide and take updates, implemented VPN between head office and branch units for safe, secure, and uninterrupted network connectivity, and implemented VMware high availability to reduce system downtime.

Deepak holds a Bachelor of Science degree from Andhra University, Visakhapatnam, specializing in Mathematics, Physics, and Computer. He also holds an MBA from the same university.

Along with these, Mr. Deepak has numerous professional certifications to his credit, including AWS Certified Solutions Architect – Associate 2022, Microsoft Certified Solutions Expert (MCSE) in 2017, Cisco Certified Network Associate (CCNA) in 2017, Microsoft certified Solutions Associate (MCSA) in 2016, Microsoft Certified Professional (MCP) in 2016, Red Hat Linux Certified Engineer (RHCE) in 2016, and Redhat Linux Certified System Administrator (RHCSA) in 2016. He has also completed a Diploma in Hardware and Networking

In addition to his networking skills, Mr. Kalisetti is also proficient in server and system administration. He has experience in VMware (Esxi Server), V-Spear Client, V-center Server, SCVMM Server, Citrix-Xenserver, and has ample knowledge in Windows 98 \ Me \ Xp \ Win 7 \ Win 8 \ Server 2000, 2003,2008 & 2008 R2 \2012\Linux (UBUNTU, CENTOS & RHEL). He also has a good understanding of Microsoft Office, computer assembling and maintenance, troubleshooting hardware and software problems, installing and configuring peripherals, components, and drivers, and installing software and applications to user standards.

He is well-known for his unwavering dedication to maintaining the highest levels of professionalism, accuracy, and hard-work which is evidently visible from his highly accomplished career and professionalism in computer network security, system administrator (System analyst) and network administration. His tremendous wealth of experience, administrative and technical acumen and background renders him perfect for the role of Chief Technology Officer in this company – SettleBay Inc.

Deepak will aid economic expansion and development in Canada via SettleBay Inc. which he and his team envisions as a revolutionary online platform that specializes in providing real life solutions to new comers and immigrants in Canada. This in turn would not only provide immigrants with a smooth, easy and hassle-free transition into a new country but also give a boost to the overall Canadian economy as a whole.

About Us / Our Team


Key Capabilities/Skills

  • Administrative Acumen
  • Negotiation and Personnel Management
  • Excellent leadership qualities
  • Confident & Self -reliant
  • Positive attitude and thirst towards new challenges
  • Patience, willingness and ability to adapt & change.

Education and Professional Development

Bachelor’s Degree (B.A):

  • Ranchi University, Ranchi, Jharkhand, India

Post Graduation :

  • Diploma in Business Administration and Management from the Centre for Management Studies, Ranchi, Jharkhand, India

Other skills & certifications :

  • In depth understanding of social media platforms, trends, and strategies
  • Strong project management skills to ensure that marketing campaigns are executed on time and within budget
  • A+ CompTIA A+ Certified Professional (2003)
  • MCSA (2003) Microsoft Certified
  • MCSE (2004) Microsoft Certified

Roles as Co-founder and C.M.O of SettleBay Inc.

  • Develop and execute comprehensive marketing plans aligned with the overall business strategy
  • Oversee the development and management of the company's brand identity and ensure brand consistency across all marketing channels
  • Conduct regular market research and studies to understand industry trends, customer needs, and competitive landscapes
  • Develop strategies to attract and acquire new customers and implement programs to retain existing customers and foster loyalty
  • Plan and execute integrated marketing campaigns across various channels for maximum impact
  • Manage public relations strategies to enhance the company's reputation and manage crisis communication

Arsh Jamil Ashfaque

Chief Marketing Officer (CMO)

Arsh Jamil Ashfaque is a results-driven leader with a proven track record of driving revenue growth, enhancing operational efficiency, and fostering innovation. He possesses a strong blend of entrepreneurial vision and corporate acumen, and has successfully navigated dynamic markets, led high-performing teams, and implemented strategic initiatives to achieve organizational objectives. With a keen understanding of market trends and a commitment to excellence, he brings a unique blend of leadership, financial acumen, and business development expertise.

Ashfaque is a strategic business leader and accomplished marketing officer with the ability to drive business growth through innovative marketing strategies. He is adept at blending entrepreneurial vision with marketing expertise to create impactful campaigns, build brand equity, and achieve organizational objectives. With a comprehensive understanding of market dynamics, consumer behavior, and a results-oriented approach, he excels in crafting and executing marketing initiatives delivering measurable and sustainable results for over 34 years now. His career encompasses a wealth of experiences and achievements, making him a valuable asset to any organization with his experience and skillset.

Mr. Ashfaque commenced his professional career by establishing a garment retail shop, Sunny Sales, in Ranchi, India, where he created the company's essential vision and long-haul objectives, kept up with and supported key client connections, guaranteeing client fulfillment and steadfastness and led the firm in executing its brilliant course of action and adjusting to changing economic situations.

After gaining relative success in this venture, he established another garment retail store known as Cambridge Retails, where he set the company’s strategic direction and long-term vision, ensured the company’s financial stability and profitability and identified opportunities for process improvement and cost optimization.

In between these ventures, being the ambitious person that he is, Ashfaque joined Sohana Gas Agency in Ranchi as a General Manager where he would be overseeing day-to-day operations to ensure efficiency and productivity, developed and implemented strategic plans to achieve organizational goals and provided leadership and direction to various departments within the organization.

Soon thereafter this stint, Ashfaque joined Shresta fuels in Ranchi as the Chief general manager of sales and marketing where he developed and executed sales and marketing strategies aligned with overall business objectives and set ambitious sales and revenue targets and was also responsible for leading, directing, and motivating the sales and marketing teams along with fostering a collaborative and high-performance culture.

Currently Ashfaque is the owner and managing director of two businesses in Ranchi, India, an LPG distributorship by the name of Alpha Indane and a 2-star hotel called Sunrise Inn, where he is involved in developing and implementing branding and marketing strategies and succession plans for the executive team and key leadership positions. He also manages the hotel's finances, including budgeting, financial planning, and financial performance, ensures the efficient operation and growth of each area and lead efforts to develop new business and expand the hotel's client base.

He is also a seasoned communications and business development specialist and possesses functional knowledge of the marketing domain and extremely skilled in creating business development strategies with focus on financial gains, arranging business development meetings with prospective clients and building long term relationships with new and existing customers.

All these rich and varied experience gained over 34 years of work as a business owner, general manager of sales and marketing and establishing multiple stores and running them successfully and profitably renders him perfect for the role of Chief Marketing Officer (C.M.O) at Settle Bay Inc and leading the company in Canada.

He holds a bachelor’s degree in Arts from Ranchi University, India, as well as a Post Graduate Diploma in Business Administration and Management from the Centre for Management Studies, Ranchi, Jharkhand, India.

Ashfaque is motivated and enthusiastic about assisting Canada in developing its economy by creating an online platform which provides comprehensive settlement support designed to assist immigrants in their journey to Canada in order to help them have a smooth transition in a new country.

This will not only give a boost to the economy but also help the growth and development of the huge immigrant community of Canada which in turn will have a positive effect on the social development and upliftment of the society.